Beyond the 9 to 5

Research from Global PR related to a new S-Team Goal shows that most of our audience is unaware of our $15 per hour starting rates and generous benefits plan. We want to educate our audience about our starting pay at $15 per hour plus benefits.

We also want to highlight our Upskilling 2025 pledge to enroll 100,000 U.S. employees for in-demand jobs by 2025.

Upskilling is important for Amazon because this pledge shows the world that we care about our employees. We are committed to train 100,000 Americans so they can improve lives with career opportunities that will benefit themselves and their families regardless of their decision to stay at Amazon.

Focus on our technology company status vs the retailer status of our competitors and how our Upskilling pledge will train our employees for a better future.

DELIVERABLES